This panel discussion will focus on the financial implications of adopting Generative AI technologies within enterprises. Participants will engage in a comprehensive cost-benefit analysis, examining the initial investment, ongoing operational costs, and potential returns on AI implementation. The discussion will highlight real-world examples of enterprises that have realized significant benefits from AI, as well as instances where the investment did not meet expectations. Key considerations such as infrastructure costs, scalability, and long-term sustainability will be explored. The session aims to provide executives with a clear understanding of the financial trade-offs involved in adopting Generative AI and the factors that influence its overall value proposition for businesses.